JACK & JONES was founded as a jeanswear brand in Denmark in 1990. From small beginnings, the brand has evolved and is now the largest business unit in the BESTSELLER A/S group – and is, with its 1000+ stores, the biggest menswear retailer in Europe.
The brand has offices around the world, and the Denmark-based headquarters, 400 employees work with design, buying, sales and marketing.
Jeans and jeanswear are the core business of the JACK & JONES brand, however the product portfolio also covers tailoring, urban sportswear, footwear and accessories.
JACK & JONES offers several collections throughout the year. With jeans as the focal point, JACK & JONES develops collections covering all occasions and fashion trend needs of young men. In 2017 JACK & JONES introduced a plus size range and in early 2018 the brand expanded its size range further with sizes for the younger consumers aged 8-16.
Sponsorships
As JACK & JONES has a strong history of sponsorships and is known for collaborating with strong, performance-driven personalities, the brand occasionally offers unique, co-designed capsule collections.
In 2017 JACK & JONES pioneered within the esports industry to be the first brand to develop a performance-optimized collection in collaboration with one of the world’s top Counter-Strike Global Offensive teams; Astralis.
Sustainability
JACK & JONES is part of the BESTELLER sustainability programme working to ensure sustainability on many levels from development, raw materials to supply chain. Read more here: http://about.bestseller.com/sustainability/sustainability-in-bestseller
JACK & JONES continuously develops its sustainability efforts and in early 2018, the brand announced its most sustainable denim collection to date called Low Impact Denim. With this collection JACK & JONES achieved a high level of sustainability in the entire jeans production process. Read more about the Low Impact Denim concept here: http://press.jackandjones.com/media/15627/2018_lid_presse-release.pdf
